Startin' Off Right

One of the great traditions of the U.S. Open tennis tournament is Arthur Ashe Kids’ Day. The event, which began in the early 90s, celebrates the former champion and humanitarian with a fun-filled day of tennis clinics and exhibitions featuring many stars such as Andy Roddick, Andre Agassi, James Blake, Serena Williams and Anna Kournikova. It benefits the charitable work that Arthur pursued during his lifetime. The event will be held on Saturday, August 27th and broadcast on CBS (in the U.S.) from 12:30 to 2 pm on Sunday, August 28th. General admission tickets are only $10. The event is a wonderful chance for kids to come to the Open and experience the excitement of being on the tournament grounds while participating in interactive tennis games and catching their favorite stars on the court in some fun exhibition matches with celebrities. The event also features music acts such as Ne-Yo, Teddy Geiger and Cheyenne Kimball. This charitable tradition exists in a similar form at both the Australian Open (Oz Charity Day) and the French Open (La Journee Benny Berthet) where tennis exhibition matches are played the weekend prior to the start of the tournament. Wimbledon, which does not allow play on its courts prior to the start of the Championships, supports charities in other ways such as donating the revenue from resold centre court tickets to charity. Tennis players, tournaments and sponsors pursue many other charitable efforts, but these pre-tournament events are unique in the way they promote the sport of tennis, primarily to children, while also simultaneously supporting worthwhile causes.






