Global (Goodwill) Ambassadors
Maria Sharapova was recently appointed a Goodwill Ambassador for the United Nations Development Programs. Sharapova joins other athletes and celebrities in this role designed to generate more awareness of the UN’s global efforts to combat poverty, improve healthcare, etc. Sharapova, who recently launched her own foundation, also announced donations totaling
$100,000 to eight Chernobyl recovery programs. On his way to the 2007 Australian Open, Roger Federer, in his role as a UNICEF Goodwill Ambassador, visited villages in India ravaged by the 2004 Tsunami. Given the international aspect of professional tennis, it is fitting that Sharapova and Federer help support these global humanitarian efforts. It is one of those "win-win" situations because the efforts of Sharapova and Federer focus attention on important global problems while generating positive PR for the sport of tennis and its players.
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