Tennis Country: PR About the PR

March 14, 2007

PR About the PR

us open courts

The USTA has generated some very clever and positive PR for its upcoming PR and advertising campaign for the 2007 US Open Series tournaments. Using a specially-designed US Open Series Road-Trip Tour Bus, the USTA is filming TV commercials with 20 top tennis stars including Maria Sharapova, Andy Roddick, James Blake etc. at the Pacific Life Open in Indian Wells, California, and the Sony Ericsson Open in Key Biscayne, Florida. During the next couple weeks of shooting, the USTA is posting behind-the-scenes photos of the TV ad shoot on its website. Not bad PR if you have tennis fans talking about the US Open Series in March!

Posted by TC at 09:13 AM |

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