: Radically Individual

May 24, 2007

Radically Individual

It seems that tennis companies are getting rather creative when it comes to their promotional efforts which is a good thing. HEAD has recently announced a new campaign starting May 29th on the HEAD website related to its Radical series of rackets. Tennis players are invited to submit one to two minute videos showing how their tennis games have evolved into an individual, spontaneous and adventurous sport. It's an excellent

promotion because it both takes advantage of new technology while also getting tennis players and fans excited about the sport of tennis. Anything that makes tennis cool these days, especially to the younger generations, increases the sport's appeal. The winner of the promotion will have the opportunity to play with one of the most individual and radical players ever... Andre Agassi!

Posted by TC at 07:24 AM || Comments (0)

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