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June 28, 2007

Golden Rackets

They both have an Olympic Gold Medal from winning the Doubles title together at the Sydney Olympics and now Serena and Venus Williams are playing doubles together again with "golden rackets" at Wimbledon. Wilson has created a special black Wilson(K) Factor limited-edition racquet for Serena and a white racket for Venus. The rackets feature 22-carat gold leaf in the frame. With all eyes in the tennis world on the biggest Grand Slam of the year, this an excellent PR move by Wilson and the Williams sisters. Fortunately, it also has a charitable

twist as well... Serena and Venus will donate 10 autographed racquets to be auctioned by The Breast Cancer Research Foundation (BCRF), a not-for-profit organization that supports clinical and genetic research on breast cancer. In addition, a percentage of the sales from the limited production run of 650 rackets which are sold this summer will also benefit BCRF. Yet another win-win initiative which provides publicity for tennis, as well as positive PR and money for a worthwhile charity.

Posted by TC at 01:36 PM || Comments (0)

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