Money Well Spent
Lever 2000, the lead sponsor of the 2007 U.S. Open Series, has unveiled an awesome marketing campaign. In one of the biggest tennis promotions in history, Lever 2000 will include a free tennis lesson offer on over two million specially-marked packages of Lever 2000 Bar Soap from May through September 2007. The promotion will also feature an on-line reality webisode series featuring four amateur teams competing on US Open Center Court. The tennis lessons can be redeemed at participating facilities across the U.S. The webisodes will feature a competition between four mixed doubles
teams, selected from a national pool of tennis enthusiasts, who will participate in a series of events designed to test and improve their tennis skills. Mary Joe Fernandez, Murphy Jensen and Patrick McEnroe will offer tips to the competitors. This is one of those "win-win" promotions where the real winner is the sport of tennis. Fans have the opportunity to try the game of tennis for free and the U.S. Open and Lever 2000 receive a lot of positive PR for their money and efforts. Would that there would be more tennis sponsorships such as this one...
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