Tennis Country: Prime Time at the U.S. Open

September 06, 2007

Prime Time at the U.S. Open

Arthur Ashe Stadium

One of the distinguishing features of the U.S. Open is the fact that the Women's Final is played in prime time and televised live on Saturday night in the United States. In contrast, the Men's Final is still played in the late afternoon on Sunday following the lead-in on CBS TV in the U.S. from the afternoon NFL football games. There has been a concerted effort by the USTA to make the U.S. Open "more entertaining" and broaden the appeal of tennis. Therefore, having the Women's Final on prime time on Saturday night helps to promote the sport of tennis to more mainstream audiences.

Posted by TC at 01:04 PM |

Email to a friend

Posting Comments On TennisCountry.com Visitors to TennisCountry.com may post comments responding to or on the topic of blog entries. If you post comments on TennisCountry.com, you agree not to post content that is obscene, threatening, defamatory, or invades the privacy of others, or infringes trademark, copyright or other intellectual property rights, or that is otherwise illegal or injures third parties. Do not offer to sell or buy any product or service. TennisCountry.com reserves the right to modify, remove or edit any such content, but is not obligated to do so. TennisCountry.com does not regularly review posted content. TennisCountry.com takes no responsibility, and assumes no liability, for any content posted by you or any third party.