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December 17, 2007

Federer World AIDS Day PSA

Two weeks ago on December 1, 2007, aka World AIDS Day, a new multi-lingual PSA was released by UNICEF featuring tennis star and UNICEF Goodwill Ambassador, Roger Federer, speaking out to raise awareness about the transmission of HIV from mothers to their children. Fifteen years ago, the entire tennis world was united in the fight against AIDS in support of The Arthur Ashe Foundation for the Defeat of AIDS which was established by Arthur Ashe in 1992. Arthur's Foundation worked closely with the ATP, WTA, the ITF, the Australian Open, French Open, Wimbledon and U.S. Open, as well as other tennis organizations around the world to both raise awareness about HIV and AIDS, as well as to raise funds for AIDS research. As part of this effort, all of the top
stars in professional tennis at the time, i.e. Pete Sampras, Andre Agassi, Boris Becker, John McEnroe, Steffi Graf, Gabriela Sabatini, Monica Seles, Martina Navratilova, etc. participated in multi-lingual PSAs which aired globally. In addition, many top players wore small yellow patches on their tennis shirts featuring the Foundation's logo, i.e. a red AIDS ribbon across a yellow tennis ball. The united effort by all facets of the tennis world was a remarkable tribute to Arthur Ashe, as well as a recognition of the devastating global impact of HIV and AIDS. In its own ways, tennis organizations and players continue to be supportive of many charitable organizations and causes every year. However, Arthur Ashe inspired others in a way few have since... As Ashe said in a speech to the United Nations on World AIDS Day in 1992:

"We want to be able to look back and
Say to all concerned
That we did what we had to do
When we had to do it and
With all of the resources required."


As a UNICEF Goodwill Ambassador for World AIDS DAY now est., on Dec. 1 2007 So many tennis stars ie., Gaby Sabatini, Boris Becker, and so many others can enlighten people to the most common HIV transmissions and educate people to become aware of it. God Bless these individuals who have true religion. They are in the right place in their hearts, and are forging a powerful bond. Thank you.

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