: Can Serena Williams and Rafael Nadal "Walk on Water"?!

April 15, 2008

Can Serena Williams and Rafael Nadal "Walk on Water"?!

Recently, Serena Williams and Rafael Nadal showcased their tennis skills briefly against each other while "walking on water" high atop Miami Beach, Florida. It was part of a promotional event during the 2008 Sony Ericsson Open. Clearly, it was a publicity stunt, but it was a clever one because of the symbolism and the scenery. As a result, it was one of those marketing ploys

which generates smart positive press for both the players, the tournament and the sport of tennis. Who wouldn't be curious to see Serena Williams and Rafael Nadal play tennis while "walking on water"? In an increasingly competitive marketplace, tennis needs more innovative marketing campaigns like this one which create a positive buzz.

Posted by TC at 09:58 AM || Comments (0)

Championship Tennis Tours

Championship Tennis Tours, the leader since 1987, offers simply the best Tennis Tickets and Tour Packages to the U.S. Open Tickets, and Wimbledon, French Open, Australian Open, Sony Ericsson Open, and Pacific Life Open. We offer you the choice of buying just the Individual Tickets or purchasing an entire customized hotel/tickets/amenities package. Give us a call today at 800 GO TENNIS or come visit us at tennistours.com .

Post a comment

Name:

Email Address:

Comments:

Email to a friend

Posting Comments On TennisCountry.com Visitors to TennisCountry.com may post comments responding to or on the topic of blog entries. If you post comments on TennisCountry.com, you agree not to post content that is obscene, threatening, defamatory, or invades the privacy of others, or infringes trademark, copyright or other intellectual property rights, or that is otherwise illegal or injures third parties. Do not offer to sell or buy any product or service. TennisCountry.com reserves the right to modify, remove or edit any such content, but is not obligated to do so. TennisCountry.com does not regularly review posted content. TennisCountry.com takes no responsibility, and assumes no liability, for any content posted by you or any third party.