Tennis "Rocks" Live
The tennis companies and organizations often cite various industry surveys regarding the number of players who play tennis, the number of tennis balls and rackets sold, etc. to describe the popularity of tennis. However, when you look at the attendance figures at the Grand Slam events (i.e. Australian Open, French Open, Wimbledon and the U.S. Open) the past couple years, as well as at the “fifth slams”, i.e. the Pacific Life Open and
Sony Ericsson Open, the news is quite positive. Tennis Fans are clearly excited about watching live tennis, especially at combined men’s and women’s events, because the tournaments have been setting attendance records the past couple years. Tennis tournaments have also become much more than tennis matches. For some people, they are the social event of the week and for others, it is an opportunity for some fun business entertainment. At the end of the day, the tennis fans and public need to be attracted by the tennis stars themselves and there are many these days on both the men’s and women’s Tours who attract the limelight, e.g. Roger Federer, Rafael Nadal, Novak Djokovic, Andy Roddick, James Blake, Ana Ivanovic, Maria Sharapova, Serena Williams, Venus Williams, Jelena Jankovic, etc. The challenge for the sport of tennis is convert more of these casual tennis fans into “tennis players” in order to maintain their interest in the game year after year.
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