Novak Djokovic aka "Mr Tennis Serbia"
In Belgrade, Serbia, Novak Djokovic, is competing in the first ATP World Tour tennis tournament in Serbia. The tournament is owned by Djokovic and his family. Djokovic, who is only twenty-one years old (he turns twenty-two on May 22nd) is currently the third ranked tennis player in the world and has already earned over $12 million in prize money during his career. Novak has won one Grand Slam title at the 2008 Australian Open
and has wins over both Rafael Nadal and Roger Federer. As part of Djokovic’s rapidly growing tennis empire in Serbia, the Djokovic “Family Sport” company has recently announced that it will be the sole distributor of the HEAD brand in Serbia for the next five years. Novak switched to HEAD tennis rackets at the start of 2009 after playing with Wilson for many years. It’s very unusual and impressive that Novak Djokovic has managed to already position himself so well for the future after his playing days are over and also generate so much off-court income through his various tennis-related business ventures. At the same time, Djokovic’s father is playing a key role as both tournament director of the Serbian Open, as well as director of Family Sport. As tennis grows in popularity in Serbia as a result of the success that Djokovic, Ana Ivanovic and Jelena Jankovic have had, Novak and his family (his two younger brothers are rising tennis players) are well-positioned to establish themselves as the first family of tennis in Serbia.
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I would like to comment on Novak's game for the last couple of months :
When I started realizing how good Novak is about two years ago, I was actually admiring his power tennis game with flat forehand corner shots and the famous down the line backhands that gave no chance for the opponent to return. Also his first serve speed and accuracy with so many aces. Unfortunately, I noticed that for the last couple of tournaments, this has all changed. There is no more "sting" in his shots. Instead he is going for less powerful topspins, almost looping shots that will not give him control of the rally. Also his first serve ratio has dropped considerably. We very rarely see the aces that used to come so often during the game and help him win points in a short time to save his energy (which I also noticed has become weaker).
Now Novak dropped to 4th place. I am concerned that if this game style continues, further loss of ranking is expected.
Pls relay this message to Novak as I am a great fan of him.
I would appreciate a short reply that this message is received
Posted by: SAM A. MASSIH | May 19, 2009 10:43 AM