Foursquare @ Sony Ericsson Open
Innovative technology has been a vital part of improving the tennis fan experience at major pro tournaments over the years from the advent of websites and live scoring to electronic line calling and live video streaming of matches. Now the Sony Ericsson Open
is planning to become the first fully-integrated foursquare sporting event. Given the fact that the tournament’s title sponsor is a mobile phone company it makes sense to launch this innovative mobile technology partnership which benefits both tennis fans and the tournament and its sponsors.
Using their mobile phones, the 300,000 tennis fans on-site at the Sony Ericsson Open will have a chance to win exciting prizes simply by “checking-in” at various specified venues at the tournament. Tennis fans who redeem the Sony Ericsson Tennis fan badges will have the opportunity to win a chance to attend a post-match press conference, receive discounts to select tournament sessions and attend personal player autograph sessions. Tennis fans who become the “mayor” of a particular match court will also have the chance to become a part of the pre-match coin toss with the players. Sony Ericsson will also be providing tips and match scores through foursquare for tennis fans who have a “smartphone”. All in all, the foursquare and Sony Ericsson Open partnership sounds like a "win-win" partnership for everyone!
Using their mobile phones, the 300,000 tennis fans on-site at the Sony Ericsson Open will have a chance to win exciting prizes simply by “checking-in” at various specified venues at the tournament. Tennis fans who redeem the Sony Ericsson Tennis fan badges will have the opportunity to win a chance to attend a post-match press conference, receive discounts to select tournament sessions and attend personal player autograph sessions. Tennis fans who become the “mayor” of a particular match court will also have the chance to become a part of the pre-match coin toss with the players. Sony Ericsson will also be providing tips and match scores through foursquare for tennis fans who have a “smartphone”. All in all, the foursquare and Sony Ericsson Open partnership sounds like a "win-win" partnership for everyone!
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