Novak Djokovic Switches to Uniqlo from Sergio Tacchini
Just in time for Roland Garros, Novak Djokovic is wearing Japanese brand, Uniqlo, rather than the stylish Italian Sergio Tacchini tennis outfits he has worn the past couple years. The specific amount of the sponsorship deal has not been publicized, but one assumes that
money was the primary reason that Novak made the change. Djokovic has worked hard to develop his brand in the past year with TV appearances on Jay Leno and fashion spreads in Vogue and GQ magazines, as well as the recent launch of a new logo. This new clothing deal will not only earn Djokovic more money, but the exposure at Uniqlo retailers around the world will also spread his name and personal brand.
Obviously, changing clothing is not as significant as changing rackets or even tennis sneakers. However, clearly Djokovic is not superstitious or he would be staying with the brand he was wearing when he made his breakthrough last year. Uniqlo also sponsors Japanese tennis star, Kei Nishikori. Uniqlo, which is a subsidiary of Fast Retailing Company, is a globally-known brand. Uniqlo apparel was worn by the Japanese Olympic team athletes in 1988, 2002 and 2004. The company has 200 stores around the world and 840 in Japan.
Obviously, changing clothing is not as significant as changing rackets or even tennis sneakers. However, clearly Djokovic is not superstitious or he would be staying with the brand he was wearing when he made his breakthrough last year. Uniqlo also sponsors Japanese tennis star, Kei Nishikori. Uniqlo, which is a subsidiary of Fast Retailing Company, is a globally-known brand. Uniqlo apparel was worn by the Japanese Olympic team athletes in 1988, 2002 and 2004. The company has 200 stores around the world and 840 in Japan.
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