Tennis Stars Featured on the 2012 Forbes Celebrity 100 List
earnings, i.e. endorsement income and media visibility including exposure on TV, radio, online and in print.
Roger Federer, 31st on the list, and Rafael Nadal, 47th, represent men's tennis and surprisingly, World Number One, Novak Djokovic, did not make the list this year. One assumes that he will crack the list next year... On the women's side, Maria Sharapova, the highest-earning female athlete in the world, is 71st on the list and was joined by Serena Williams in 77th place and 2011 French Open champion, Li Na, who is 87th.
Roger Federer - 31st
Earnings $52 Million
#30 in Money
#41 in TV/Radio
#2 in Press
#28 in Social
#68 in Web Federer earns more than $30 million annually from nine sponsors including long-term deals with Nike, Rolex, Wilson and Credit Suisse. Federer also earns $1 million for each exhibition match that he plays. Rafael Nadal - 47th Earnings $33 Million
#58 in Money
#14 in TV/Radio
#3 in Press
#25 in Social
#54 in Web For seven straight years, Nadal has been ranked in the top two of the year-end rankings. Rafa's endorsements include Nike, Babolat, Kia Motors, Richard Mille and Bacardi. Maria Sharapova - 71st Earnings $26 Million
#67 in Money
#59 in TV/Radio
#20 in Press
#33 in Social
#76 in Web Sharapova, who has four Grand Slam titles is the highest-paid female athlete in the world. Maria’s sponsors include Evian, Head, Nike, Samsung, Tag Heuer and Tiffany. Sharapova, who designed a line for Cole Haan, saw sales double for her products last year and her ballet flat is the best-selling female shoe at Cole Haan. Later this year, Maria is launching her own line of candy to be called, Sugarpova. Serena Williams - 77th Earnings $13 Million
#90 in Money
#40 in TV/Radio
#19 in Press
#47 in Social
#63 in Web Serena, who returned to the Tour from some serious injuries in the second half of 2011, is the only female athlete who has earned over $35 million in career prize money. However, it is Serena's endorsement deals with Nike, Wilson, Gatorade, Sleep Sheets (strips with melatonin that melt in your mouth), as well as her clothing line on HSN, which helped her make the Celebrity 100 List. Li Na - 87th Earnings $18 Million #77 in Money
#74 in TV/Radio
#37 in Press
#87 in Social
#94 in Web In 2011, Li made history by becoming the first Chinese tennis player to win a Grand Slam title at the 2011 French Open after reaching the final at the 2011 Australian Open. That victory catapulted the talented twenty-eight year old, who had previously only reached Grand Slam quarters and won three titles, into superstardom back in China. As a result, Li now has endorsement deals with Babolat, Nike and Haagen-Daaz, Samsung and Mercedes, as well as several Chinese companies.
#30 in Money
#41 in TV/Radio
#2 in Press
#28 in Social
#68 in Web Federer earns more than $30 million annually from nine sponsors including long-term deals with Nike, Rolex, Wilson and Credit Suisse. Federer also earns $1 million for each exhibition match that he plays. Rafael Nadal - 47th Earnings $33 Million
#58 in Money
#14 in TV/Radio
#3 in Press
#25 in Social
#54 in Web For seven straight years, Nadal has been ranked in the top two of the year-end rankings. Rafa's endorsements include Nike, Babolat, Kia Motors, Richard Mille and Bacardi. Maria Sharapova - 71st Earnings $26 Million
#67 in Money
#59 in TV/Radio
#20 in Press
#33 in Social
#76 in Web Sharapova, who has four Grand Slam titles is the highest-paid female athlete in the world. Maria’s sponsors include Evian, Head, Nike, Samsung, Tag Heuer and Tiffany. Sharapova, who designed a line for Cole Haan, saw sales double for her products last year and her ballet flat is the best-selling female shoe at Cole Haan. Later this year, Maria is launching her own line of candy to be called, Sugarpova. Serena Williams - 77th Earnings $13 Million
#90 in Money
#40 in TV/Radio
#19 in Press
#47 in Social
#63 in Web Serena, who returned to the Tour from some serious injuries in the second half of 2011, is the only female athlete who has earned over $35 million in career prize money. However, it is Serena's endorsement deals with Nike, Wilson, Gatorade, Sleep Sheets (strips with melatonin that melt in your mouth), as well as her clothing line on HSN, which helped her make the Celebrity 100 List. Li Na - 87th Earnings $18 Million #77 in Money
#74 in TV/Radio
#37 in Press
#87 in Social
#94 in Web In 2011, Li made history by becoming the first Chinese tennis player to win a Grand Slam title at the 2011 French Open after reaching the final at the 2011 Australian Open. That victory catapulted the talented twenty-eight year old, who had previously only reached Grand Slam quarters and won three titles, into superstardom back in China. As a result, Li now has endorsement deals with Babolat, Nike and Haagen-Daaz, Samsung and Mercedes, as well as several Chinese companies.
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